Talent Pool – STA – Manager VM Excellence

Vollzeit Gurgaon, India adidas

Manager VM Excellence – Emerging Markets 

Area:                                                                                       Emerging Markets

Department:                                                                           Brand Activation EM

Direct Reporting Line:                                                            EM VM Excellence

Subsidiary/country:                                                                India                                                  

Location:                                                                                Delhi

GSMS Grade:                                                                                          M4

Personnel Managed:                                                                     0

Purpose & Overall Relevance for the Organization:

Ensure industry-leading visual merchandising planning of all adidas campaigns throughout Emerging Markets Own Retail and Franchise channels. Drive brand leadership at every consumer touch point, to maximize full-price sell-through and NPS.

Key Responsibilities:

    • Work closely with Brand and DTC stakeholders to create market relevant and industry leading visual merchandising directives and plans.
  • Ensure VM directives are delivered to the highest quality and on time and in full.
    • Assist in the creation of consistent and relevant VM seasonal guidelines and training manuals.
  • Execute and leverage key category strategies for seasonal and new product launches.
  • To elevate the VM and consumer journey by identifying digital opportunities and key focus areas (heat maps).
    • Assist in the planning of VM and consumer journeys for new store openings.
  • Implement processes to drive efficiency and consistence at market and cluster level.
    • Support the ideation and creation of elevated retail activations.
    • Department administration.
    • Creation of reports and analysis of campaign executions.
    • Contribute to the achievement of team objectives and KPIs.
    • Additional responsibilities over and above this job description as and when the business needs.


  • Execution excellence of brand campaigns and stories
  • Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent)
  • Full price sell-through
  • GTM

Key Relationships:

  • Senior Manager Consumer Experience
  • Brand Activations Director
  • Business Unit Directors
  • Market Retail & Franchise teams
  • Market Store Development
  • Cluster Omnichannel & DTC teams
  • Creative agencies

Knowledge, Skills and Abilities:

  • Minimum of 4 years experience in visual merchandising, trade marketing in the sport or fashion industry.
  • Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
  • Detail oriented, organized and dynamic.
  • Knowledge of InDesign and Photoshop skills a bonus.
  • Good interpersonal, negotiation and influencing skills.
  • Good Project Management expertise.
  • Functional experience with Sales/Retail.
  • Excellent communication and presentation skills.
  • Experience and passion for a cross-functional organization.

Requisite Education and Experience / Minimum Qualifications:

  • University degree in business with marketing focus or a minimum of 3-4 years in Marketing, Sales, Visual Merchandising in sport or fashion retail.
  • Fluent in English.

Um dich für diesen Job zu bewerben, besuche bitte jobs.adidas-group.com.

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